We are a small, family-owned business in Southern California. After raising my kids fishing locally, as well as taking our summer vacations in Bahia De Los Angeles, Ensenada, or even just at Catalina Island chasing whatever would bite, and often wondering if our drag was set properly, I came up with this. It has taken several years, and a lot of missed fishing trips to fund and develop, but at this point I think it will have all been worth it.